Benchmarking analysis
www.hbo.com
www.docurama.com
www.mightypics.tv
www.focusfeatures.com
www.cinematropical.com
I looked at the web sites of documentary production companies such as HBO.com, focusfeatures.com, mightypics.tv and two distribution companies such as docurama.com and cinematropical.com. All of them are easy to navigate and they also seem to anticipate possible requests by the potential users. However, there are clear differences among them. HBO is the most dense website of the abovementioned with all the information very well grouped on the left side and the titles of those groups also appearing along the width of the top side of the site, so you don’t need to scroll down the web to get to what you are looking for. However, that amount of information can be also visually distracting because in the center and right side of the site you have a lot of information about shows, coming shows, interviews and schedule. Everything you need is there but altogether. When you surf the website you find that every page you go is like a whole new site, but simpler than the main page.
On the other end you have cinematropical.com, the dimension of both company can easily explain why the latter is simpler and easier to navigate than the former. This web site organizes its titles that lead you to different parts of the site in the same fashion as the HBO one but it doesn’t have the information grouped on the left side. Therefore, you click on the titles to find out what is in it. In the center of the site you find notes with the most recent events.
Some of them as focusfeatures.com have sound when you open the site and for being movie companies or distribution companies the have links to movie or documentary trailers. All of them but cinematropical.com have a searching window that allows the users to shortcut theirs searchings.
I understand that these are corporate websites but I expected a little more of creativity from these kinds of companies since they are or pretend to be art-related companies.
www.focusfeatures.com
Effectiveness of navigation
It is easy to navigate and pretty straightforward. You can find everything you need in a very simply manner. When you pose the mouse on the link this change color becoming brighter than the others. That allows you to know that you are on the right link.
Information architecture
The titles to navigate the site are organized from left to right on the top and below the name of the company and a banner, which advertises coming attractions and events.
All the links in each sub page are on the left side with its explanation on the right side. The architecture leads you to every part of the site very easily by using simple titles that concentrate the major information.
Quality of design and presentation
I like the design, but I would make same changes to the color blue it is used. It opens with the new of the company fading in and the shows the main movies now playing or coming soon. Everything is framed and centered in a windows which contains almost all the information and differs from the rest of the page by the intensity of the color blue.
Substantive textual, visual, audio, media content
As a company, which deals with music and movies, this part is its best feature. It is very well developed. You have access to all the trails and the site also shows the users what kind of program the need in order to see the trailers. In every page of the site on the bottom right side outside the centered-framed window you can see Flash, Quicktime and Window Media.
www.docurama.com
www.mightypics.tv
www.focusfeatures.com
www.cinematropical.com
I looked at the web sites of documentary production companies such as HBO.com, focusfeatures.com, mightypics.tv and two distribution companies such as docurama.com and cinematropical.com. All of them are easy to navigate and they also seem to anticipate possible requests by the potential users. However, there are clear differences among them. HBO is the most dense website of the abovementioned with all the information very well grouped on the left side and the titles of those groups also appearing along the width of the top side of the site, so you don’t need to scroll down the web to get to what you are looking for. However, that amount of information can be also visually distracting because in the center and right side of the site you have a lot of information about shows, coming shows, interviews and schedule. Everything you need is there but altogether. When you surf the website you find that every page you go is like a whole new site, but simpler than the main page.
On the other end you have cinematropical.com, the dimension of both company can easily explain why the latter is simpler and easier to navigate than the former. This web site organizes its titles that lead you to different parts of the site in the same fashion as the HBO one but it doesn’t have the information grouped on the left side. Therefore, you click on the titles to find out what is in it. In the center of the site you find notes with the most recent events.
Some of them as focusfeatures.com have sound when you open the site and for being movie companies or distribution companies the have links to movie or documentary trailers. All of them but cinematropical.com have a searching window that allows the users to shortcut theirs searchings.
I understand that these are corporate websites but I expected a little more of creativity from these kinds of companies since they are or pretend to be art-related companies.
www.focusfeatures.com
Effectiveness of navigation
It is easy to navigate and pretty straightforward. You can find everything you need in a very simply manner. When you pose the mouse on the link this change color becoming brighter than the others. That allows you to know that you are on the right link.
Information architecture
The titles to navigate the site are organized from left to right on the top and below the name of the company and a banner, which advertises coming attractions and events.
All the links in each sub page are on the left side with its explanation on the right side. The architecture leads you to every part of the site very easily by using simple titles that concentrate the major information.
Quality of design and presentation
I like the design, but I would make same changes to the color blue it is used. It opens with the new of the company fading in and the shows the main movies now playing or coming soon. Everything is framed and centered in a windows which contains almost all the information and differs from the rest of the page by the intensity of the color blue.
Substantive textual, visual, audio, media content
As a company, which deals with music and movies, this part is its best feature. It is very well developed. You have access to all the trails and the site also shows the users what kind of program the need in order to see the trailers. In every page of the site on the bottom right side outside the centered-framed window you can see Flash, Quicktime and Window Media.
posted by leandrobaires at 1:43 PM
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